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Caroline Rochford Freelance Digital Marketer

Hi! I’m Caroline

I am a freelance marketer with expertise in all things digital marketing. From designing logos to writing newsletters, crafting social media posts to creating a digital advertising strategy. I started my career as an account coordinator at a pharmaceutical company; I loved getting to work with lots of different people and learned how to be a self-starter by managing my own territory.

However, I realized that I didn’t want to do one single thing day in and day out and I wanted to do something that allowed me to be both strategic as well as creative. I started to offer marketing services to friends and family. I was far more passionate about these projects than I was about my day job, but fear of the unknown kept me from pursuing it.

Cut to spring 2020 and like so many other people, I lost my job as a result of Covid. What began as a challenge ultimately became a blessing in disguise because it pushed me to turn my occasional side hustle into my full-time career.

I love working with niche/boutique brands and startups, creating content that is accessible to the general public. My in-depth research process helps me learn the ins and outs of a client’s business and allows me to work with clients from a wide range of industries including healthcare, technology, marine sports, finance and nonprofit organizations.

When I’m not strategizing or designing for my clients, you can find me traveling, competitively sailing or hunting for the best Buffalo wing in Boston (you can take the girl out of upstate New York, but you can’t take the upstate New York out of the girl).